Pay Per Click Marketing (101 Guide Series)

May 3rd, 2012 ifydcat

Looking for a way to bring genuine, potential customers to your website? And only pay for results? By following the tips in this guide you can learn how to use the power of pay per click to multiply your sales overnight. Discover how to construct magnetic ads that draw in paying customers at the lowest possible cost per click. Learn how to find keywords that others have missed, how search engines score your campaign, and discover the latest PPC developments before your competitors. Packed with bite-sized tips, the Marketers Checklist Series offer practical advice that can help improve your website, today. Find out how Google AdWords, Yahoo! and Microsoft can get your business in front of a global audience.

List Price: $29.50

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Scientific Search Engine Marketing: Strategies For Maximizing Your Pay Per Click Return On Investment

May 2nd, 2012 ifydcat

Scientific Search Engine Marketing presents rational, scientific strategies for managing pay per click campaigns. It is based around two principle ideas: that split-testing is the only way to determine the most effective keywords, ads and web page copy; and that you should focus your pay per click budget on those keywords that generate the most profit per click or the lowest cost per conversion. This book shows the techniques that professional search engine marketers use to pick the best keywords and allocate budget accordingly.

List Price: $25.00

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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

May 1st, 2012 ifydcat

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

List Price: $39.99

Price: $23.78

You save: $16.21

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Don’t Suck at Mobile Marketing, Get This Book! Everything You Need to Know About Mobile Websites, Text Message Marketing, QR Codes, Mobile Landing Pages, Mobile Pay Per Click & More

April 30th, 2012 ifydcat

This book will give you a firm understanding of Mobile Marketing. Most importantly, when you’re through with it, you’ll know how to apply mobile marketing to your business. Read this Book & Discover The Secrets of Mobile Marketing. This book has everything You Need to Know About Mobile Websites, Text Message Marketing, QR Codes, Mobile Landing Pages, Mobile Pay Per Click & More

List Price: $9.99

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Web Marketing All-in-One For Dummies

April 29th, 2012 ifydcat

Build an online presence for your business with web marketing

Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it’s yours for the taking.

  • Provides invaluable advice for establishing a web presence and getting your message out with online advertising
  • Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers
  • Explains how web analytics can offer you a better understanding of your web marketing efforts
  • Details ways to establish an online voice with blogging and podcasting
  • Walks you through the potential of social media marketing with Facebook, Twitter, and Google+
  • Looks at various options for getting your message onto mobile platforms

Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.

List Price: $34.99

Price: $17.66

You save: $17.33

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